Meet CEO of HUX AI
We were lucky to catch up with Merve Ayyuce Kizrak recently and have shared our conversation below.
Merve Ayyuce, thanks for joining us, excited to have you contributing your stories and insights. If you could go back in time do you wish you had started your business sooner or later
Looking back, I realize that timing was crucial in establishing HUX AI. The idea of starting my own business had been in my mind for many years — sometimes more visible, sometimes overshadowed by other priorities, but never completely erased. It was a seed that was constantly growing in the background, waiting for the right time to sprout. This understanding of the importance of timing in entrepreneurship is a valuable insight that I gained from my journey.
For me, the key to starting a business was not just having the right idea, but also the preparation and experience to bring that idea to life. Over the years, I accumulated in-depth academic knowledge and real-world experience by working in the private and public sectors at different scales and cultures. This journey was not always easy, and many around me questioned its value. But I knew that every step was bringing me closer to my goal. This perseverance and dedication to learning were the foundation of my readiness to start HUX AI.
About a year ago, the voice inside me became clear: “You are ready.” Of course, this was not something that developed suddenly; neither a specific event, person, or institution had any effect on this state of readiness. Instead, it was a period when I realized the transformation in myself. I saw that my approach to projects, people, and institutions had changed and that I could now draw a bigger picture.
When I look back today, I see the past years not as a “delay”; on the contrary, I see them as a period of valuable accumulation that prepared a solid foundation for this work and brought me to this day. This “solid foundation” includes the skills and knowledge I gained from the academy, the discipline and structure I learned from the corporate world, and the strategic perspectives I developed in the public sector. All of these experiences have been ingrained in the DNA and nature of HUX AI.
If I had started earlier, perhaps I would not have been able to create such a mature structure. If I had started later, maybe the “energy of this spark”, the initial enthusiasm and drive, would have diminished. That is why I do not say “I wish I had started earlier”. Everything happened exactly when it was supposed to. Who knows what else will happen? I have always felt the resilience of being ready for innovations and changes. Turning destructive changes into positive ones that result in development often relates to our perspective and stance towards life.
Today, I am on a day when a dream that came to my heart and mind during my university years, HUX AI, has come true. I am ready to transfer all my experience to this AI initiative and the projects, ideas, and people accompanying it. I set out to contribute to the transformation of the future by accumulating the past—with determination, passion, and a lot of work.